Site Content Look and Feel
The way your web site looks and
its "feel" reflects strongly on your organization. This is a bit like a sign
hanging over a shop; a bad looking sign poorly designed and placed will focus
people's attention to the tackiness and triggering the thinking that if this is
what the looks like, then the products or services are probably of a poor
Every web site owner MUST ensure
that their business is presented well online, with a visually striking design
and a heavy focus on the business image and identity. GECS create website
designs that assist potential customers, and partners find out more about your
business and view it in a favorable light. If you are attempting to enhance your
brand identity or you businesses' image then select a web site design company
with artistic flair and experience in design and web site graphics. GECS have
developed numerous designs for a large variety of companies to develop their
unique brand and identity, based on close client liaison. We always liaise
closely with a business to understand the current its image and the type of
design that will help the business carry itself forward. We strongly believe
that every business deserves its own strong identity on the Internet.
When planning the look and feel
of your website, your objectives should be to consider some the following
factors to help you develop a suitable web site design:
Maintain a clean
look for your web site and not overstated, not too "busy" or in your face. Less
colors with lots of white space help develop a bright, airy feel.
to help develop a classier and a professional look. Some photos use effectively
can be very effective on some business websites.
Don't use too many
graphics on the website. Some graphic designers prefer to design sites with lot
of graphics. Some have fast Internet connections that prevent them from
assessing how long their web sites take to download on a slower 56K modem. Make
sure that you keep your web site page size to a minimum level. Resist against a
designers' eagerness in showing off their skills, which will adversely effect
your website loading speed. A quick website is crucial.
Bear in mind that
the colors and graphics that you choose for your web site will influence
visitors' perceptions of your business, their state of mind, and their emotional
reaction and response.
The look of all
your pages needs to be consistent throughout the web site. Avoid the temptation,
as a novice would, in using too many colors and fonts that are vastly available.
Place limits on the number of fonts and colors to two, maybe three per page,
maximum. The intention is to reassure your web site visitors of your solidarity
and stability, not to convince them you are wildly artistic.
Identify the type of website look
that your target market is likely to be interested in. For example, you will
want to make you web site more visually compelling with good graphics and design
if your audience is from industries such as the arts, media, entertainment etc
so that the website look is a showcase of your graphics capabilities to keep the
visitors interested. On the other hand, if your audience want to see "just the
facts", then give them just the facts.
Designs of other people's
websites can provide good inspiration and ideas and give you the chance to see
the type of designs that may not want to apply to your own website. This is
particularly important if you are using somebody else to design your website for
Contact GECS to see
how we can help you realize your vision of your website design. We will be glad
provide assistance and guidance to put you in the right direction and translate
your vision into a visually striking website design.
If you want to do some
further reading on web design then you can get more help