create Web Site Content?
When you start to plan your web
site content, you will need to identify your most important audience and focus
your message on them. Your website will not only be viewed by your customers,
but also by many others.
Focus on clearly stating what the
main purpose of your web site is and then give the visitors some options of
where to go from there.
GECS believes in purpose as being
the keyword here. Keeping the purpose clear will prevent you from being lost in
the temptation to be all things to everyone. Maintaining a purpose will assist
on simplicity of delivery.
The information that you contain
on your pages must be clear, concise and interesting to the web site user, with
links to additional details if needed
The three main aims of your web
site content will be to:
1. Attract visitors to your
2. Convince them you are
experienced, knowledgeable and competent enough to trust with their business
3. Tell the site visitors about
what you do and your business
Content is king, and it is what
will either make or break your website.
For instance, if the objective of
your website is to educate visitors, then focus on keeping your content fresh
and "credible". Ensure that your website develops a reputation as being a
On the other hand, if your
intention is business related, then look at the web site from the customer's
perspective. Content that is important to you and your employees may be
completely irrelevant to your web site visitors.
Once your web site is online,
implement some sort of a feedback system to make sure that your web site
visitors can pass on their comments to help you meet their needs. These extra
features can be of a great benefit in gauging the true effectiveness of your
website. Have comment forms on the web site that will help you to tailor the
information required by structuring the questions and distracters to your needs
Tell your web site design company
about the type of web site you require. If you are not sure of the type of
website you require then
contact GECS to get further advice, we'll be
happy to help